Denise Woodin

Professional Summary

Denise Woodin is a data and fundraising operations expert dedicated to helping nonprofits optimize their donor databases and enhance their fundraising strategies. As a Consultant in Data & Systems at Marsherall Partners, she leverages her extensive experience to streamline processes, improve data integrity, and drive meaningful donor engagement. Her passion for data fuels her commitment to creating efficient, impactful solutions that support nonprofit growth.

Professional Experience

Denise specializes in database management, process improvement, and financial reconciliation. She played a key role in consolidating 12 foundation databases into a single, high-performing system while maintaining day-to-day operations. Known for her strategic problem-solving, she collaborates with accounting and development teams to ensure accurate financial data and best practices across donor management systems.

Her expertise spans a variety of fundraising platforms, including Raiser’s Edge and Raiser’s Edge NXT, Classy, GiveSmart, and other online giving tools. She is skilled in database migrations, KPI reporting, gift processing optimization, and donor stewardship strategies.

Before joining Marsherall Partners, Denise served as the Manager of Philanthropic Accounting and Database Operations at a major healthcare nonprofit in Iowa. In this role, she managed a team of database coordinators and consultants, oversaw financial reporting, and worked closely with market foundations to improve data-driven decision-making.

Denise thrives on building strong client relationships and collaborating with fundraising teams to develop creative, data-informed solutions. She is excited to help organizations harness the power of their data to maximize their fundraising impact.