Webinar: The Overlooked Raiser’s Edge Data that Can Sink Your Solicitations

Is your Raiser’s Edge database working for you or quietly working against you?

Marlisa Post is a Database Specialist with Donor Database Experts, who brings over 25 years of hands-on experience with Raiser’s Edge, exposes the hidden trouble spots most organizations miss.

Here are 3 key takeaways from the webinar:

• Review Data Now to Avoid Future Headaches: Don’t wait until crunch time! Proactively reviewing and cleaning your data now prevents countless mailing list errors and frustrations later. Accurate data is the bedrock of successful outreach, ensuring your messages reach the right people without costly mistakes.
• Meticulously Check Addresses and Salutations: These small details make a huge difference to your donors. Carefully inspecting addressees and salutations is crucial, as they’re highly prone to errors but vital for making a professional and personal connection. Get them right to show your donors you care.
• Pull Broadly for Deeper Insights: When generating a mailing list, pull broadly with a wide range of data points. You might uncover surprising insights about your constituents. This comprehensive approach allows for more effective segmentation and personalized messaging, potentially revealing new opportunities you hadn’t considered.

These strategies will help you create accurate, impactful mailing lists that strengthen your donor relationships and drive your mission forward.