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Tricia Marsherall — Founder & CEO

Our Founder’s Story

Driven by a passion for philanthropy and empowered by over a decade of nonprofit experience, Donor Database Experts helps organizations optimize donor data and analytics to maximize impact, build stronger communities, and achieve their mission with integrity and high performance.
Nonprofit Data Analytics

How Nonprofits Use Data Analytics to Drive Meaningful Change

Whether you're managing fundraising campaigns, tracking program performance, or allocating resources, data analytics provides actionable insights to help you take your nonprofit to the next level.
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How Do Nonprofits Keep Track of Donations?

Learn how proper data management can empower your nonprofit to make the most impact in your community.

How Can I Build a Donor Profile?

Understanding your donors is the foundation of successful fundraising. Using donor profiles allows you to segment your donor base, identify high-potential prospects, and tailor your messaging to different donor groups.

Why Every Nonprofit Should Prioritize a Gift Acceptance Policy

A Gift Acceptance Policy is a formal document outlining the types of gifts a nonprofit can accept and the terms under which they can be received. It provides a clear framework for managing donations, ensuring that all contributions align with the organization's mission and values.

Does Your Nonprofit Need a CRM? Discover the Benefits

Many nonprofit administrators and fundraisers grapple with the challenge of managing a wealth of data spread across various platforms. Learn about how a CRM could transform your operations.

What Does a Donor Database Specialist Do?

In the world of nonprofits, an organization's success often hinges on effective donor management. That's where the donor database specialist comes in.
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Using Data to Achieve Fundraising Success for Nonprofits

By harnessing the power of data, your nonprofit can not only enhance donor relationships but also propel your fundraising efforts to unprecedented heights, all while maintaining the integrity of your critical missions.

What Does a Gift Processor Do?

In the world of nonprofit fundraising, gift processing is the beating heart that keeps the organization alive and growing.

What to Consider Before Outsourcing Data Processing for Nonprofit Organizations

For nonprofit organizations, it can be challenging to balance resource management while maintaining data management. Outsourcing data processing can be an option, but it can also be a daunting task to decide.
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When is the right time to switch to a new CRM for your nonprofit organization?

An effective CRM is a critical tool for managing donor relationships, fundraising activities, and overall organizational performance. But how do you know when it's time to switch to a new CRM system?
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Why Effective Data Management is Crucial for Nonprofit Organizations

Data management is a fundamental component for most business environments, as it enables organizations to process, store, retrieve, and secure the information they require to undertake their daily tasks.
Database cleanup

Why is It Important to Clean CRM Data?

As organizations continue to grow and evolve, managing donor data is increasingly becoming a critical aspect of their success.
Salesforce Consultant

Is Raiser’s Edge Easy to Learn?

Find out whether Raiser's Edge is easy to learn and what training opportunities are available to help you navigate the learning curve.
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The Pros and Cons of Raiser’s Edge

Take a closer look at the pros and cons of Raiser's Edge to help nonprofit organizations make an informed decision regarding whether or not to use this software.
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What is a Raiser’s Edge Conversion Consultant?

Learn what a Raiser's Edge conversion consultant is and how they can help your organization improve its performance.
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The Benefits of Raiser’s Edge Training

Raiser’s Edge™ training can help your organization to better understand and use the software. It can also help to improve communication within your organization, and make it easier to track progress and measure success.

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